top of page
COL_GFA.png

Taking place  on 11-12 October 2023, the Forum will be a milestone for the #1point8 Billion Young People for Change campaign, bringing together young people, global decision-makers and advocates in a two-day virtual mainstage. The goal is to mobilize both political and financial commitments toward improved adolescent health and well-being.

Become a part of the movement

Let's share our stories of change! We encourage you to post a video or photo and caption on social media channels sharing an inspiring story of young people making change happen, using #1point8 and encouraging people to join the campaign at  www.1point

Young people 
(24 years and under)

Are you a young person? Tell us what you want! Please share what you want for your well-being on social media, using #1point8 and inviting your network to join the campaign at www.1point8.org.  

Mobilizers
(Above 24 years)

As a youth ally, you can also support this movement! Share who are the young people (under 24yrs) inspiring your advocacy efforts for adolescent well-being and why? 

Social Media Example
Social Media Example
#1point8

Use the hashtag! #1point8

post_under, above24-03.webp

Handle: @1point8billion

post_under, above24-04.webp

Handle: @PMNCH 

post_under, above24-05.webp

Handle: @PMNCH

post_under, above24-06.webp

Handle: @1point8billion

Use the 1point8 filter and Giphy stickers

Step 1
Head over to the 1point8billion 
Instagram page.


Step 2
Locate the filters panel (✨), that can be found
next to the reels section.


Step 3
Click on the filter you want to use and tap "try it".

Step 4
Choose to make a video or click a photograph.

Step 5
Click on the sticker icon on the top of the screen.

Step 6
Type "1point8" in the search bar.


Step 7
Choose from the array of stickers available.

Step 8
Scale and rotate the stickers as per your liking.

Speak up, Speak out!

Partners for change

Share young voices

Young voices need to be heard. Use the 1point8 Instagram filter and stickers to share your voice.

Involve us in your events

Planning an event? Involve us in your events by using visuals in the download links. Every step counts, lets join forces with 1.8 billion young people! Get files using the download button below.

Sign off emails

Sign off emails with the 1.8 logo and the 'What young people want' chatbot QR code. Get files using the download button.

Share stories

of change

Share inspiring stories of change by young leaders and tag us on social media.

Post 'parters for change' online

Use the 'partners for change' templates on social media to spread the word about 1.8 Billion Young People uniting for Change. Get files using the download button below.

Present with 1.8

Create presentations with the 1.8 presentation template. Use domain specific slides or mix them up! Get files using the download button.

Add the 1.8 banner to your website

Download and add 1.8 banners to your website and help take the movement forward. Get files using the download button below.

Change your profile picture

Help us reach more people by adding the 1.8 Billion Young People for Change logo to your profile picture. Get files using the download button below.

Brand guidelines

Create visuals for 1.8 Billion Young People for Change

Logo

The 1.8 logo has two forms: one has the colours and the other is a simpler, single colour version, see below to know which one to use when.

Correct 1.8 campaign Logo
Correct 1.8 campaign Logo black version

Use the coloured logo ONLY on white backgrounds

Use the black or white logo in all other scenarios like coloured backgrounds, images and videos

DON'Ts

The coloured logo is to be only used on a white background, without changing any of the colours

Samples of incorrect use of the 1.8 logo

Colour

The colour palette for 1.8 is youthful and vibrant. Use the colours in the combinations shown below

Colour palette

Color palet for 1.8 branding

Colour combinations

secondary color palet

Colours to be used on photographs

colours to be used on photographs

Typography

There are 3 levels to the typography to communicate information clearly and in the right hierarchy

Primary typface

The Stroke 
To communicate the core message. This should never be more than a few words or 2-3 lines. It should always be large to draw attention

Secondary typface

Noto Sans Condensed Italics
To communicate secondary text, provide information and context

Tertiary typface

Noto Sans
To be used as body text

Social Media Sample
Social Media Sample
Social Media Sample

Skip weights and play around with text sizes to communicate information effectively and establish clear type heirarchies
 

Icons

The 1.8 icon library is continuously expanding, use icons and stickers in your visuals and use 1point8 Giphy stickers on Instagram and TikTok

Background

Create visuals for 1.8 Billion Young People for Change

Zoom Backgrounds

Use Custom 1.8 Zoom Backgrounds for all your Online meets.

Step by step guide to create a composition

picture of a protest

Here we have used an image here. You can use a background colour or hatched texture as well.

darken version of picture of a protest to make branding easy

Adjust the brightness of the image to ensure there is sufficient conrast and legibility of text.

Social Media Sample for clime crisis

Add the call to action or key message in large letters in the 1.8 font.

Social Media Sample

Use Noto Condensed Italics for supporting information. Play with colours to create visual interest.

Social Media Sample

Lastly add the logo. Use the black or white logos on images according to the contrast.

Content guidelines

Our brand persona is

Advocative

Responsible, active and speaking up

Young

Open, vibrant, energetic and without airs

Agile

Quick-witted, on-the-go and adaptable

Persistent

Keep at it till we get to our goal

Our tone of voice is

Direct

We do not beat around the bush. We get to the point without a fuss

Engaging

We charm and cajole our audience in a friendly and positive way

Immediate

We are quick and ready, jump-starting communications without delay

Inclusive

We are open and equitable, speaking and acting without discrimination

What Young People Want 

Chatbot icon.png

Scan and share the QR code to make young voices heard!

What Young People Want is a Chatbot that aims to engage young people by capturing their nuanced perspectives, priorities, concerns, and ambitions. Through our dashboard,  and by searching key topics, sub-categories, demographic factors, and geographies, you can explore young people’s responses thus far so that they might inform policy and financial commitment mobilization.

Collect stories of change using the Chatbot

chatbot promotion-05.png
chatbot promotion-06.png
Example- carousel 1.png
Example- carousel 2.png

OR
Use Canva templates through the links below-

Template 1
Template 2
Template 3

#1point8

Click here for more campaign visuals and messaging.

Download the 1.8 Billion campaign brochure below

bottom of page